Kinetek - News and Online Presence

NI director’s ‘immersive’ first feature film set for premiere: ‘People say it’s more like a hypnosis’

Hugh McGrory talks to Áine Toner about his debut feature Underscore, which premieres at Belfast Film Festival and fuses live action with virtual production and AI to create an immersive experience.

OCTOBER 30, 2025, ÁINE TONER

Ten of the best NI-made shorts premiering at Belfast Film Festival

These movies are just some of the highlights of the festival which celebrates the start of its 25th edition in the city next week.

OCTOBER 29, 2025, AMY COCHRANE

MediaLab at Queen’s collaborate with Kinetek on immersive feature film

The MediaLab at Queen's has collaborated with Kinetek Ltd, an immersive media company, on the production of Underscore, an ambitious and immersive feature film.

OCTOBER 21, 2025, QUB.AC.UK

World premiere of underscore at the 25th belfast film festival

A meditative psychedelic trip into the underlying fabric of reality, the Underscore is where the end of the world is the start of something new.

OCTOBER 15, 2025, NORTHERNIRELANDSCREEN

Mediamorphosis: How AI is enabling a new paradigm for work and play

Text-to-image AI systems such as DALL-E 2, Imagen and Midjourney are growing in popularity and capability right now, offering creators a revolutionary new way to produce content.

OCTOBER 14, 2025, HUGH MCGRORY

Pioneering AI Art Education at Williams College and the New School with Debra McGrory

Debra McGrory is a producer and educator working at the intersection of art, cinema, and technology. She is co-founder and President of Kinetek, an immersive media company based in the US and UK, and has served as an Assistant Professor at The New School since 2013.

JULY 30, 2025, RUNWAY ML

North Adams studio blends AI and art to create a new kind of film

The team at Kinetek, a company working on the Mass MoCA campus, is experimenting with artificial intelligence and other high-powered tech advancements in hopes of "supercharging" creativity for artists with new tools.

MARCH 22, 2025, BERKSIHRE LANDSCAPES

Digital media startup partnership extends art and culture into virtual world

Two startups, with roots in Northern Ireland and the USA, are partnering to create an immersive online world that seeks to bring more art to today’s global audience in new and innovative ways.

NOVEMBER 11, 2024, NORTHERNIRELANDSCREEN

Northern Ireland's film tech revolution / Three pieces worth reading this week

For the NPR report, I spoke with former film director and tech entrepreneur Hugh McGrory who since 2008 has been based in NYC with his wife Debbie. Together, the couple run Kinetek. You can read our interview here.

MAY 01, 2024, HANNAH MCCARTHY