Kinetek
Immersive Art
Cinematic Experiences
Generative AI
Virtual Reality
Spatial Audio
WHO WE ARE
Kinetek merges creative production with cutting-edge technology to deliver immersive experiences that enhance real-life events and create captivating standalone worlds online in the metaverse.
By leveraging our world-renowned creative talent and groundbreaking production capabilities, Kinetek pioneers immersive media, extending audience engagement through unforgettable experiences in both physical and virtual spaces.
Kinetek has its offices at the Massachusetts Museum Of Contemporary Art (MASS MoCA), and offices at the Ormeau Baths in Belfast, Northern Ireland.
Kinetek merges creative production with cutting-edge technology to deliver immersive experiences that enhance real-life events and create captivating standalone worlds online in the metaverse.
By leveraging our world-renowned creative talent and groundbreaking production capabilities, Kinetek pioneers immersive media, extending audience engagement through unforgettable experiences in both physical and virtual spaces.
Kinetek has its offices at the Massachusetts Museum Of Contemporary Art (MASS MoCA), offices at the Ormeau Baths in Belfast, Northern Ireland.
Underscore
verb: To emphasize the importance of something.
Underscore is a cinematic immersive art experience that brings audiences on a powerful poetic journey, to examine the present moment - a period of heightened transition and flux, where we find ourselves simultaneously on the cusp of environmental catastrophe and encounters with artificial and non-human intelligences that will redefine our purpose, our behaviors, and our beliefs.
Learn MoreMEET OUR TEAM
Chief Executive Officer, Co-Founder
Hugh McGrory
Chief Executive Officer, Co-Founder
Hugh McGrory is pioneering new forms of immersive cinema, combining Virtual Production and traditional filmmaking with Generative AI to create high resolution cinematic immersive experiences for multiscreen spaces, domes, and the Metaverse. Hugh innovates at the intersection of emerging media, art and technology. His work has evolved from film and photography through data and sonification, to virtual reality and artificial intelligence. Hugh is CEO and Founder at Kinetek, an immersive media company based at the Massachusetts Museum Of Contemporary Art (MASS MoCA).
President, Co-Founder
Debra McGrory
President, Co-Founder
Debra began her career in the art world in 2005, representing emerging and established New York and Los Angeles based fine art galleries, artists and cultural institutions. She founded Culture Shock (Media Consultancy) in 2007, Datavized (Virtual Reality) in 2015, and Sonify (Data Sonification) in 2019. Debra directed the 3D virtual reality documentary In/Formation in 2015. In 2020 she completed a research fellowship with the Urban Systems Lab in NYC at The New School where she has served as Assistant Professor since 2013.
Partner, Business Development
Eyal Rimmon
Partner, Business Development
A veteran independent feature film producer and tech entrepreneur, Eyal has experience in all aspects of producing, distributing, and marketing content. He executive produced Paul Schrader's newest film “Oh, Canada” starring Richard Gere and Jacob Elordi and previously produced notable films such as “Swiss Army Man” starring Daniel Radcliffe and Paul Dano, “Norman” starring Richard Gere, Steve Buscemi and Charlotte Gainsbourg, “Only” starring Leslie Odom, Jr. and Freida Pinto, and “Summer ‘03”, starring Joey King, Paul Scheer and June Squibb.
Corporate Development
Jim Johnston
Corporate Development
After seven years as a Submarine Officer in the U.S. Navy, Jim has spent the last 24 years advising and investing in companies across a variety of industries. He was an investment banker at Goldman Sachs from 2000-2008 in Mergers and Acquisitions and Financial Sponsor Coverage. He then joined Nexphase Capital Partners (FKA Moelis Capital Partners) in 2008 where he ultimately ran the Industrials Group as a Partner. In 2018, Mr. Johnston left Nexphase to focus his energy on investing in and advising growing entrepreneurial companies. He currently sits on the board of Greyledge Technologies, Avex Louisiana, the Red Fox Community School, and is a board advisor to Jame Rollform Products.
AI Artist
Glenn Marshall
AI Artist
Pioneering and multi-award winning computer artist, animator and interactive designer. Glenn's film ‘The Crow' won the Jury Award at Cannes Short Film Festival in 2022, a first for an AI generated film. Glenn has also received two Ars Electronica Awards. Previously Glenn has collaborated with Peter Gabriel and Tangerine Dream on music videos and concert visuals, and his commercial clients have included Guinness and Panasonic. His animations, interactive artworks, and visual art are inspired by science and nature, the meditative and the abstract.
Advisor
Tina Vaz
Advisor
Tina Vaz is the Deputy Director and Chief Brand and Communications Officer for Solomon R. Guggenheim Museum. Previously, as Head of Meta’s Open Arts program, Ms. Vaz oversaw a global initiative to advance company narratives and business priorities through the commissioning of art and design work. Prior to Meta, Ms. Vaz served as Deputy Director, Global Communications and Global Initiatives at the Guggenheim, including Guggenheim museums in Abu Dhabi and Helsinki, and the BMW Guggenheim Lab.
Advisor
Becky Heldfond
Advisor
Becky Heldfond is the Senior Vice President, Head of Office, for Sotheby’s with a focus on Contemporary Art. Becky has worked with national institutions, artists, and organizations and has served on the Vanguard Leadership Board of the Aspen Institute, the Art Show Selection Committee for the Art Dealers Association of America, the Auction Committee for the Headlands Art Auction and the Steering Committee for the de Youngsters of the Fine Arts Museums of San Francisco.
Advisor
Sarah Wendell Sherrill
Advisor
Sarah Wendell Sherrill is a leader with over 15 years of experience shaping the global art industry. She is currently Senior Vice President and Head of Business Development at Christie's. In 2015, she became the President of Berggruen Gallery. In 2018, she founded the technology platform Lobus. Sarah serves on the board at the The Isamu Noguchi Foundation and Garden Museum, Steering Committee for FOG Design & Art Fair in San Francisco, and holds leadership positions at The Addison Gallery of American Art.
Advisor
Constance Costas
Advisor
Founder of Greenhill Agency, specializing in global sports marketing, business development, and strategic partnerships. Former Vice President at Goldman Sachs, with extensive experience in building high-value alliances and driving growth initiatives.