We Reimagine Immersive
Reimagine Immersive
Generative AI
Cinematic Experiences
Interactive
Real-Time AI
Immersive Art
Extended Reality
Sound Design
Metaverse
Web3
Kinetek is a GenAI media and technology company producing groundbreaking original and licensed IP content through the talents of world-renowned artists, visionary storytellers, and creative technologists. Backed by state-of-the-art production facilities and proprietary AI workflows, we are reimagining the future of immersive content and experiences.
With creative hubs at MASS MoCA in North Adams, MA, and Ormeau Baths in Belfast, Kinetek fuses human creativity with generative AI to produce and distribute immersive experiences that captivate audiences worldwide.
We Reimagine Immersive.
Our Approach:
Kinetek operates through two core divisions:
Kinetek | Studios
We produce original and licensed IP (films, series, new media, and live shows) designed for immersive activation and global distribution.
Kinetek | Technology
We develop proprietary AI workflows, tools, and audiovisual systems that power next-generation immersive content and location-based entertainment.
KINETEK | STUDIOS
Kinetek | Studios produces original cinematic content and AI-first media for brands, agencies, and platforms—designed for both immersive activation and global distribution. Its first original production Underscore , is a feature-length film written and directed by artist and founder, Hugh McGrory, created for large-format immersive cinemas and installations.
Kinetek | Studios produces original cinematic content and AI-first media for brands, agencies, and platforms—designed for both immersive activation and global distribution. Its first original production Underscore , is a feature-length film written and directed by artist and founder, Hugh McGrory, created for large-format immersive cinemas and installations.
KINETEK | TECHNOLOGY
What Sets Us Apart
Proprietary Technology Stack - Purpose-built tools to support fully adaptive, immersive and interactive environments.
Real-Time Audiovisual Engine - A dynamic system enabling synchronized audio + video transformation with zero latency.
Advanced Visual Effects & Transformation - Integrated VFX pipeline and AI-driven video calibration for mind-blowing environments.
Generative AI + Custom Code Integration - Combining leading GenAI tools with in-house innovation to craft novel narrative narratives and experiences
IP Ownership & Innovation-First Approach - Our proprietary code base powers future-forward scalability, customization and creative control.
Business Verticals
(We create Original IP, Licensed IP, and Co-Production IP)
Feature Films
Feature Films
TV
Ads
New Media
Extended Reality (XR)
Spatial Computing
Virtual Reality
Augmented Reality
Immersive
Experiential
Interactive
Real-Time
Metaverse
Digital Sales/NFT’s
Digitization
Collectibles
Merchandise
Art
Kinetek is an immersive media company redefining how immersive art and entertainment are created, experienced, and distributed. With creative hubs at MASS MoCA in North Adams, MA and Ormeau Baths in Belfast, Kinetek collaborates with a world-class roster of artists and technologists, leveraging generative AI and emerging technologies to create and distribute groundbreaking immersive experiences globally.
Kinetek operates through two core divisions:
Kinetek | Studios and Kinetek | Art
Both united by a singular mission: to expand the emotional and experiential dimensions of art in the age of intelligent media. Together, these pillars form a new model for artists, collectors, and audiences to engage with immersive storytelling across physical, virtual, and hybrid spaces.
OUR WORK
Our work featuring Kinetek Originals, and Licensed IP. Project slate to be announced. Check back soon.
Originals
UNDERSCORE
Feature Film, 85 minBlue Machine Submarine: A Submersive Voyage (Immersive Show, In Development)
Ambient Gardens (Immersive Show, In Development)
Licensed IP
Coming soon
MEET OUR TEAM
Chief Executive Officer, Co-Founder
Hugh McGrory
Chief Executive Officer, Co-Founder
Hugh is a filmmaker, media artist, and technology entrepreneur whose work spans film, photography, virtual reality, and artificial intelligence. In 2003, he founded Make, a film and generative animation studio in Belfast, Northern Ireland. After moving to NYC in 2008, he curated audiovisual installations for Art Basel and Volta Art Fair. Hugh has also led teams developing four software applications: Morph (data art), TwoTone (data sonification), both funded by Google, along with Geometric (virtual reality), and Airfield (spatial audio).
President, Co-Founder
Debra McGrory
President, Co-Founder
Debra is an immersive and interactive media producer and curator with over two decades of experience. She's worked with clients like Tribeca Enterprises, Vimeo, the National Film Board of Canada, and Google. Debra founded Culture Shock (2007), Datavized (2015), and Sonify (2019), focusing on creative media, XR production, and data sonification, respectively. She directed the VR documentary In/Formation (2015) and produced UNDERSCORE (2025), a groundbreaking AI feature film. Debra is also an Assistant Professor at The New School and Winter Study Program Adjunct Instructor at Williams College.
Creative Technologist
Scott Mann
Creative Technologist
Scott is a multi-talented creative technologist specializing in interactive experiences blending generative animation, particle systems, sensor integration, AI art, sound design, and interactive music. After earning a Master’s in Music Technology from NYU (2000), he composed a #1 hit with K‑pop supergroup Girl’s Generation and produced music for major global brands. His passion for interactive media led to software development, where he has since been a lead content creator on large-scale installations for The Twist Museum, The CN Tower, Five Iron, and Adobe.
Corporate Development
Jim Johnston
Corporate Development
After seven years as a Submarine Officer in the U.S. Navy, Jim has spent the last 24 years advising and investing in companies across a variety of industries. He was an investment banker at Goldman Sachs from 2000-2008 in Mergers and Acquisitions and Financial Sponsor Coverage. He then joined Nexphase Capital Partners (FKA Moelis Capital Partners) in 2008 where he ultimately ran the Industrials Group as a Partner. In 2018, Mr. Johnston left Nexphase to focus his energy on investing in and advising growing entrepreneurial companies. He currently sits on the board of Greyledge Technologies, Avex Louisiana, the Red Fox Community School, and is a board advisor to Jame Rollform Products.
AI Artist
Glenn Marshall
AI Artist
Pioneering and multi-award winning computer artist, animator and interactive designer. Glenn’s film ‘The Crow’ won the Jury Award at Cannes Short Film Festival in 2022, a first for an AI generated film. Glenn has also received two Ars Electronica Awards. Previously Glenn has collaborated with Peter Gabriel and Tangerine Dream on music videos and concert visuals, and his commercial clients have included Guinness and Panasonic. His animations, interactive artworks, and visual art are inspired by science and nature, the meditative and the abstract.
Marketing
Constance Costas
Marketing
Global leadership in event marketing, business operations, and strategic planning, delivering measurable growth and operational efficiency for C-suite executives, start- ups and Fortune 500 clients. Founder of Greenhill Agency, a global marketing consultancy, managing C -suite executive operations, high-impact campaigns and premium event activations across the US, Europe, and Asia. Formerly Vice President at Goldman Sachs spearheaded global client marketing programs for the firm.
Strategic Partnerships
Colin Templeton
Strategic Partnerships
Colin brings his extensive network of industry contacts and deep relationships across the media landscape to champion strategic partnerships at Kinetek. Specialized in business development, content distribution, strategic planning, digital advertising and financial analysis, he explores opportunities to leverage Kinetek's immersive, next generation media production and proprietary AI workflows to align with commercial brands, IP owners, networks, corporate sponsors and platform partners to maximize global audience, users, and revenue.
ADVISORS
Advisor
Shona McCarthy (International Fund for Ireland (IFI)
Advisor
Shona McCarthy is the first female Chair of the International Fund for Ireland (IFI), where she is dedicated to fostering peace and reconciliation. She supports crucial grass-roots peace-building initiatives across Northern Ireland and the southern border counties, using community engagement to drive positive social change. A renowned cultural leader, she previously served for nearly a decade as Chief Executive of the Edinburgh Festival Fringe Society and led Derry-Londonderry's landmark year as the first UK City of Culture in 2013.
Advisor
Dr Iain McGregor (Edinburgh Napier University)
Advisor
Dr Iain McGregor researches sound design and listening at Edinburgh Napier University, where he is also the Programme leader for the undergraduate sound design degree. He gained his Ph.D. in Soundscape Mapping: Comparing Listening Experiences in 2011. Iain runs the Centre for Interaction Design’s Auralisation suite, which is a dedicated 28.4 channel surround sound facility for conducting listening tests. He is currently working on a diverse range of projects, from sound design for mixed reality, as well as sonification, through to the use of sound in film, television, video games and robotics. Iain is also an experienced sound engineer who has been fortunate enough to work with the Bolshoi Opera, City of Birmingham Symphony Orchestra under Sir Simon Rattle, as well as artists such as Ravi Shankar and Nena Simone, among others.